About Us

Makeup to remind you of the Super Happy Fun Times

Makeup can do more than just enhance your natural beauty. It can also serve as a reminder of happy memories and experiences. From the lipstick or gloss you wore on your first date to the eyeshadow palette you used for a fun night out with friends, makeup can transport you back in time and evoke feelings of joy and happiness. So the next time you're getting ready, consider choosing products that remind you of your own super happy fun times and let them bring a smile to your face.

SHFT Beauty's purpose is to empower women with the magic of makeup. Our brand is built on the belief that makeup is not just about looking pretty, but it's about feeling confident and strong. As a woman, I know firsthand the daily struggles and insecurities we face, which is why I created SHFT Beauty.

Inclusivity is at the heart of our values. We celebrate diversity and believe that beauty should be accessible to all women, no matter their age, skin color, or background. That's why we offer a wide range of products that cater to different skin tones and types.

We also value being kind to the planet. Our cruelty-free products reflect our commitment to minimizing our impact on the environment.

At SHFT Beauty, we're not just a makeup brand, we're a community of strong and supportive women. Our message is about uplifting and inspiring women to embrace their unique qualities and feel confident in their own skin.